{"id":126,"date":"2026-09-28T10:19:15","date_gmt":"2026-09-28T10:19:15","guid":{"rendered":"https:\/\/xinrank.com\/?page_id=126"},"modified":"2026-09-29T19:08:13","modified_gmt":"2026-09-29T19:08:13","slug":"about","status":"publish","type":"page","link":"https:\/\/xinrank.com\/zh\/about\/","title":{"rendered":"\u5173\u4e8e\u6211\u4eec"},"content":{"rendered":"<style>.kadence-column126_417630-4d > .kt-inside-inner-col,.kadence-column126_417630-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column126_417630-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column126_417630-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column126_417630-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column126_417630-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column126_417630-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column126_417630-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column126_417630-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column126_417630-4d\"><div class=\"kt-inside-inner-col\">\n<style data-wp-block-html=\"css\">\n\/* =====================================================\n   ABOUT PAGE \u2014 PROFESSIONAL HERO\n===================================================== *\/\n\n.xr-about-hero {\n\n    --orange: #F86B00;\n    --white: #F8F8F8;\n    --warm: #EEEDE8;\n    --lavender: #CDCCF1;\n    --dark: #21211E;\n    --green: #D9E1DE;\n    --gray: #878682;\n    --rose: #EEE0DD;\n\n    --header-height: 80px;\n\n    position: relative;\n\n    width: 100vw;\n    max-width: 100vw;\n\n    height:\n        calc(\n            100dvh - var(--header-height)\n        );\n\n    min-height: 560px;\n\n    margin-top: 0 !important;\n    margin-bottom: 0 !important;\n\n    margin-left:\n        calc(50% - 50vw) !important;\n\n    margin-right:\n        calc(50% - 50vw) !important;\n\n    padding:\n        20px\n        0 !important;\n\n    overflow: hidden;\n\n    background: var(--white);\n\n    color: var(--dark);\n\n    font-family:\n        \"Outfit\",\n        \"Noto Sans SC\",\n        \"PingFang SC\",\n        \"Microsoft YaHei\",\n        Arial,\n        sans-serif;\n}\n\n\n.xr-about-hero,\n.xr-about-hero *,\n.xr-about-hero *::before,\n.xr-about-hero *::after {\n\n    box-sizing: border-box;\n}\n\n\n\/* =====================================================\n   INNER\n===================================================== *\/\n\n.xr-about-hero__inner {\n\n    width:\n        min(\n            1240px,\n            calc(100% - 64px)\n        );\n\n    height: 100%;\n\n    margin:\n        0\n        auto;\n\n    display: grid;\n\n    grid-template-columns:\n        minmax(0, .88fr)\n        minmax(500px, 1.12fr);\n\n    align-items: stretch;\n\n    gap:\n        clamp(\n            52px,\n            6vw,\n            86px\n        );\n}\n\n\n\/* =====================================================\n   LEFT SIDE\n===================================================== *\/\n\n.xr-about-hero__left {\n\n    min-width: 0;\n\n    height: 100%;\n\n    display: flex;\n\n    align-items: stretch;\n}\n\n\n.xr-about-hero__left-inner {\n\n    width: 100%;\n\n    height: 100%;\n\n    display: flex;\n\n    flex-direction: column;\n\n    justify-content: space-between;\n\n    padding:\n        27px\n        0;\n}\n\n\n\/* =====================================================\n   EYEBROW\n===================================================== *\/\n\n.xr-about-hero__eyebrow {\n\n    display: block;\n\n    margin:\n        0\n        0\n        10px;\n\n    color: var(--orange);\n\n    font-size: 9px;\n\n    line-height: 1;\n\n    font-weight: 700;\n\n    letter-spacing: .16em;\n}\n\n\n\/* =====================================================\n   MAIN HEADING\n===================================================== *\/\n\n.xr-about-hero__title {\n\n    max-width: 580px;\n\n    margin: 0 !important;\n\n    padding: 0 !important;\n\n    color: var(--dark);\n\n    font-family: inherit;\n\n    font-size:\n        clamp(\n            30px,\n            3.25vw,\n            42px\n        );\n\n    line-height: 1.08;\n\n    letter-spacing:\n        -0.027em;\n\n    font-weight: 600;\n}\n\n\n.xr-about-hero__title-line {\n\n    display: block;\n\n    margin-top: 5px;\n\n    color: var(--dark);\n}\n\n\n\/* ONLY FOCUS WORDS ORANGE *\/\n\n.xr-about-hero__title em {\n\n    color: var(--orange);\n\n    font-style: normal;\n\n    font-weight: inherit;\n}\n\n\n\/* =====================================================\n   COPY\n===================================================== *\/\n\n.xr-about-hero__copy {\n\n    max-width: 545px;\n\n    margin:\n        24px\n        0\n        auto;\n\n    padding-top: 22px;\n\n    border-top:\n        1px solid\n        rgba(\n            33,\n            33,\n            30,\n            .10\n        );\n}\n\n\n.xr-about-hero__copy p {\n\n    margin:\n        0\n        0\n        12px !important;\n\n    color: #62625E;\n\n    font-size: 14px;\n\n    line-height: 1.62;\n\n    font-weight: 400;\n}\n\n\n.xr-about-hero__copy p:last-child {\n\n    margin-bottom:\n        0 !important;\n}\n\n\n\/* =====================================================\n   LEFT FOOTER\n===================================================== *\/\n\n.xr-about-hero__footer {\n\n    display: flex;\n\n    align-items: center;\n\n    justify-content: space-between;\n\n    gap: 22px;\n\n    margin-top: 25px;\n}\n\n\n\/* =====================================================\n   CTA\n===================================================== *\/\n\n.xr-about-hero__cta {\n\n    width: fit-content;\n\n    min-height: 52px;\n\n    display: inline-flex;\n\n    align-items: center;\n\n    justify-content: center;\n\n    gap: 12px;\n\n    padding:\n        6px\n        7px\n        6px\n        20px;\n\n    border-radius: 999px;\n\n    background: var(--orange);\n\n    color: #FFFFFF !important;\n\n    text-decoration: none !important;\n\n    transition:\n        background .2s ease,\n        transform .2s ease;\n}\n\n\n.xr-about-hero__cta > span:first-child {\n\n    font-size: 9px;\n\n    line-height: 1;\n\n    font-weight: 700;\n\n    letter-spacing: .09em;\n}\n\n\n.xr-about-hero__cta-icon {\n\n    width: 38px;\n\n    height: 38px;\n\n    flex:\n        0\n        0\n        38px;\n\n    display: grid;\n\n    place-items: center;\n\n    border-radius: 50%;\n\n    background:\n        rgba(\n            255,\n            255,\n            255,\n            .18\n        );\n\n    font-size: 14px;\n\n    transition:\n        transform .2s ease;\n}\n\n\n@media (hover: hover) and (pointer: fine) {\n\n    .xr-about-hero__cta:hover {\n\n        background: var(--dark);\n\n        transform:\n            translateY(-2px);\n    }\n\n\n    .xr-about-hero__cta:hover\n    .xr-about-hero__cta-icon {\n\n        transform:\n            translate(2px, -2px);\n    }\n\n}\n\n\n\/* =====================================================\n   FOUNDER NOTE\n===================================================== *\/\n\n.xr-about-hero__founder-note {\n\n    max-width: 190px;\n\n    display: flex;\n\n    align-items: flex-start;\n\n    gap: 9px;\n}\n\n\n.xr-about-hero__founder-note > span {\n\n    width: 7px;\n\n    height: 7px;\n\n    flex:\n        0\n        0\n        7px;\n\n    margin-top: 3px;\n\n    border-radius: 50%;\n\n    background: var(--orange);\n}\n\n\n.xr-about-hero__founder-note p {\n\n    margin:\n        0 !important;\n\n    color: var(--gray);\n\n    font-size: 8px;\n\n    line-height: 1.45;\n\n    font-weight: 700;\n\n    letter-spacing: .10em;\n}\n\n\n\/* =====================================================\n   RIGHT FRAMEWORK PANEL\n===================================================== *\/\n\n.xr-about-framework {\n\n    min-width: 0;\n\n    height: 100%;\n\n    display: flex;\n\n    flex-direction: column;\n\n    padding:\n        27px\n        28px\n        24px;\n\n    overflow: hidden;\n\n    border:\n        1px solid\n        rgba(\n            33,\n            33,\n            30,\n            .07\n        );\n\n    border-radius: 25px;\n\n    background: var(--warm);\n\n    box-shadow:\n        0\n        18px\n        45px\n        rgba(\n            33,\n            33,\n            30,\n            .06\n        );\n}\n\n\n\/* =====================================================\n   FRAMEWORK TOP\n===================================================== *\/\n\n.xr-about-framework__top {\n\n    display: flex;\n\n    align-items: flex-start;\n\n    justify-content: space-between;\n\n    gap: 24px;\n\n    padding-bottom: 19px;\n\n    border-bottom:\n        1px solid\n        rgba(\n            33,\n            33,\n            30,\n            .09\n        );\n}\n\n\n.xr-about-framework__label {\n\n    display: block;\n\n    margin-bottom: 6px;\n\n    color: var(--orange);\n\n    font-size: 8px;\n\n    line-height: 1;\n\n    font-weight: 700;\n\n    letter-spacing: .15em;\n}\n\n\n.xr-about-framework__top h2 {\n\n    margin:\n        0 !important;\n\n    padding: 0 !important;\n\n    color: var(--dark);\n\n    font-family: inherit;\n\n    font-size: 21px;\n\n    line-height: 1.18;\n\n    letter-spacing:\n        -0.018em;\n\n    font-weight: 600;\n}\n\n\n.xr-about-framework__code {\n\n    flex:\n        0\n        0\n        auto;\n\n    color: var(--gray);\n\n    font-size: 8px;\n\n    line-height: 1;\n\n    font-weight: 700;\n\n    letter-spacing: .12em;\n}\n\n\n\/* =====================================================\n   FRAMEWORK LIST\n===================================================== *\/\n\n.xr-about-framework__list {\n\n    flex: 1;\n\n    min-height: 0;\n\n    display: grid;\n\n    grid-template-rows:\n        repeat(\n            4,\n            minmax(0, 1fr)\n        );\n\n    padding:\n        7px\n        0;\n}\n\n\n\/* =====================================================\n   FRAMEWORK ITEM\n===================================================== *\/\n\n.xr-framework-item {\n\n    min-height: 0;\n\n    display: grid;\n\n    grid-template-columns:\n        32px\n        48px\n        minmax(0, 1fr)\n        25px;\n\n    align-items: center;\n\n    gap: 14px;\n\n    padding:\n        10px\n        4px;\n\n    border-bottom:\n        1px solid\n        rgba(\n            33,\n            33,\n            30,\n            .08\n        );\n}\n\n\n.xr-framework-item:last-child {\n\n    border-bottom: 0;\n}\n\n\n\/* INDEX *\/\n\n.xr-framework-item__index {\n\n    color: var(--gray);\n\n    font-size: 8px;\n\n    line-height: 1;\n\n    font-weight: 700;\n\n    letter-spacing: .08em;\n}\n\n\n\/* =====================================================\n   ICON\n===================================================== *\/\n\n.xr-framework-item__icon {\n\n    width: 44px;\n\n    height: 44px;\n\n    display: grid;\n\n    place-items: center;\n\n    border-radius: 12px;\n}\n\n\n.xr-framework-item__icon svg {\n\n    width: 23px;\n\n    height: 23px;\n\n    fill: none;\n\n    stroke: currentColor;\n\n    stroke-width: 2;\n\n    stroke-linecap: round;\n\n    stroke-linejoin: round;\n}\n\n\n.xr-framework-item__icon--orange {\n\n    background:\n        rgba(\n            248,\n            107,\n            0,\n            .12\n        );\n\n    color: var(--orange);\n}\n\n\n.xr-framework-item__icon--lavender {\n\n    background: var(--lavender);\n\n    color: var(--dark);\n}\n\n\n.xr-framework-item__icon--rose {\n\n    background: var(--rose);\n\n    color: var(--dark);\n}\n\n\n.xr-framework-item__icon--green {\n\n    background: var(--green);\n\n    color: var(--dark);\n}\n\n\n\/* =====================================================\n   ITEM CONTENT\n===================================================== *\/\n\n.xr-framework-item__content {\n\n    min-width: 0;\n}\n\n\n.xr-framework-item__content strong {\n\n    display: block;\n\n    margin: 0;\n\n    color: var(--dark);\n\n    font-size: 14px;\n\n    line-height: 1.25;\n\n    font-weight: 600;\n}\n\n\n.xr-framework-item__content span {\n\n    display: block;\n\n    margin-top: 4px;\n\n    color: #73726E;\n\n    font-size: 10px;\n\n    line-height: 1.35;\n\n    font-weight: 400;\n}\n\n\n\/* =====================================================\n   ITEM ARROW\n===================================================== *\/\n\n.xr-framework-item__arrow {\n\n    width: 24px;\n\n    height: 24px;\n\n    display: grid;\n\n    place-items: center;\n\n    border-radius: 50%;\n\n    background:\n        rgba(\n            33,\n            33,\n            30,\n            .05\n        );\n\n    color: var(--gray);\n\n    font-size: 11px;\n}\n\n\n\/* =====================================================\n   FRAMEWORK BOTTOM\n===================================================== *\/\n\n.xr-about-framework__bottom {\n\n    display: grid;\n\n    grid-template-columns:\n        auto\n        minmax(0,1fr)\n        auto;\n\n    align-items: center;\n\n    gap: 12px;\n\n    padding-top: 17px;\n\n    border-top:\n        1px solid\n        rgba(\n            33,\n            33,\n            30,\n            .09\n        );\n}\n\n\n.xr-about-framework__bottom > span {\n\n    color: var(--gray);\n\n    font-size: 7px;\n\n    line-height: 1;\n\n    font-weight: 700;\n\n    letter-spacing: .13em;\n}\n\n\n.xr-about-framework__progress {\n\n    position: relative;\n\n    height: 2px;\n\n    overflow: hidden;\n\n    border-radius: 999px;\n\n    background:\n        rgba(\n            33,\n            33,\n            30,\n            .08\n        );\n}\n\n\n.xr-about-framework__progress i {\n\n    position: absolute;\n\n    inset:\n        0\n        18%\n        0\n        0;\n\n    border-radius: inherit;\n\n    background:\n        linear-gradient(\n            90deg,\n            var(--orange),\n            #C4BEB5,\n            #9FAFA9\n        );\n}\n\n\n\/* =====================================================\n   SHORT DESKTOP HEIGHTS\n===================================================== *\/\n\n@media\n(max-width: 1450px)\nand\n(max-height: 760px) {\n\n    .xr-about-hero {\n\n        padding:\n            12px\n            0 !important;\n    }\n\n\n    .xr-about-hero__left-inner {\n\n        padding:\n            18px\n            0;\n    }\n\n\n    .xr-about-hero__title {\n\n        font-size:\n            clamp(\n                29px,\n                3vw,\n                38px\n            );\n    }\n\n\n    .xr-about-hero__copy {\n\n        margin-top: 18px;\n\n        padding-top: 17px;\n    }\n\n\n    .xr-about-hero__copy p {\n\n        margin-bottom:\n            8px !important;\n\n        font-size: 13px;\n\n        line-height: 1.52;\n    }\n\n\n    .xr-about-hero__footer {\n\n        margin-top: 17px;\n    }\n\n\n    .xr-about-framework {\n\n        padding:\n            20px\n            24px\n            18px;\n    }\n\n\n    .xr-about-framework__top {\n\n        padding-bottom: 14px;\n    }\n\n\n    .xr-about-framework__top h2 {\n\n        font-size: 19px;\n    }\n\n\n    .xr-framework-item {\n\n        padding:\n            7px\n            3px;\n    }\n\n\n    .xr-framework-item__icon {\n\n        width: 40px;\n\n        height: 40px;\n    }\n\n\n    .xr-about-framework__bottom {\n\n        padding-top: 13px;\n    }\n\n}\n\n\n\/* =====================================================\n   LAPTOP\n===================================================== *\/\n\n@media (max-width: 1100px) {\n\n    .xr-about-hero {\n\n        --header-height: 76px;\n\n        padding:\n            17px\n            0 !important;\n    }\n\n\n    .xr-about-hero__inner {\n\n        width:\n            calc(100% - 52px);\n\n        grid-template-columns:\n            minmax(0, .82fr)\n            minmax(455px, 1.18fr);\n\n        gap: 42px;\n    }\n\n\n    .xr-about-hero__left-inner {\n\n        padding:\n            23px\n            0;\n    }\n\n\n    .xr-about-hero__title {\n\n        font-size:\n            clamp(\n                29px,\n                3.4vw,\n                38px\n            );\n    }\n\n\n    .xr-about-framework {\n\n        padding:\n            24px\n            23px\n            21px;\n    }\n\n}\n\n\n\/* =====================================================\n   TABLET\n===================================================== *\/\n\n@media (max-width: 900px) {\n\n    .xr-about-hero {\n\n        height: auto;\n\n        min-height: 0;\n\n        padding:\n            46px\n            0\n            50px !important;\n\n        overflow: hidden;\n    }\n\n\n    .xr-about-hero__inner {\n\n        width:\n            min(\n                720px,\n                calc(100% - 44px)\n            );\n\n        height: auto;\n\n        grid-template-columns:\n            1fr;\n\n        gap: 36px;\n    }\n\n\n    .xr-about-hero__left {\n\n        height: auto;\n    }\n\n\n    .xr-about-hero__left-inner {\n\n        height: auto;\n\n        padding: 0;\n    }\n\n\n    .xr-about-hero__title {\n\n        max-width: 630px;\n\n        font-size:\n            clamp(\n                30px,\n                5.2vw,\n                39px\n            );\n    }\n\n\n    .xr-about-hero__copy {\n\n        max-width: 610px;\n\n        margin-top: 22px;\n    }\n\n\n    .xr-about-hero__footer {\n\n        max-width: 610px;\n    }\n\n\n    .xr-about-framework {\n\n        height: auto;\n\n        min-height: 470px;\n    }\n\n}\n\n\n\/* =====================================================\n   MOBILE\n===================================================== *\/\n\n@media (max-width: 600px) {\n\n    .xr-about-hero {\n\n        padding:\n            40px\n            0\n            44px !important;\n    }\n\n\n    .xr-about-hero__inner {\n\n        width:\n            calc(100% - 30px);\n\n        gap: 30px;\n    }\n\n\n    .xr-about-hero__eyebrow {\n\n        font-size: 8.5px;\n    }\n\n\n    .xr-about-hero__title {\n\n        max-width: 500px;\n\n        font-size:\n            clamp(\n                27px,\n                7.5vw,\n                34px\n            );\n\n        line-height: 1.1;\n    }\n\n\n    .xr-about-hero__copy {\n\n        margin-top: 19px;\n\n        padding-top: 17px;\n    }\n\n\n    .xr-about-hero__copy p {\n\n        font-size: 13.5px;\n\n        line-height: 1.58;\n    }\n\n\n    .xr-about-hero__footer {\n\n        margin-top: 22px;\n\n        align-items: center;\n    }\n\n\n    .xr-about-hero__founder-note {\n\n        max-width: 170px;\n    }\n\n\n    \/* RIGHT *\/\n\n    .xr-about-framework {\n\n        min-height: 0;\n\n        padding:\n            21px\n            18px\n            18px;\n\n        border-radius: 20px;\n    }\n\n\n    .xr-about-framework__top {\n\n        padding-bottom: 16px;\n    }\n\n\n    .xr-about-framework__top h2 {\n\n        font-size: 19px;\n    }\n\n\n    .xr-about-framework__list {\n\n        display: block;\n\n        padding:\n            5px\n            0;\n    }\n\n\n    .xr-framework-item {\n\n        grid-template-columns:\n            27px\n            42px\n            minmax(0,1fr)\n            23px;\n\n        gap: 11px;\n\n        padding:\n            15px\n            2px;\n    }\n\n\n    .xr-framework-item__icon {\n\n        width: 40px;\n\n        height: 40px;\n\n        border-radius: 11px;\n    }\n\n\n    .xr-framework-item__icon svg {\n\n        width: 21px;\n\n        height: 21px;\n    }\n\n\n    .xr-framework-item__content strong {\n\n        font-size: 13px;\n    }\n\n\n    .xr-framework-item__content span {\n\n        font-size: 9px;\n    }\n\n\n    .xr-about-framework__bottom {\n\n        padding-top: 15px;\n    }\n\n}\n\n\n\/* =====================================================\n   SMALL MOBILE\n===================================================== *\/\n\n@media (max-width: 420px) {\n\n    .xr-about-hero {\n\n        padding:\n            35px\n            0\n            39px !important;\n    }\n\n\n    .xr-about-hero__inner {\n\n        width:\n            calc(100% - 24px);\n    }\n\n\n    .xr-about-hero__title {\n\n        font-size:\n            clamp(\n                26px,\n                7.2vw,\n                31px\n            );\n    }\n\n\n    .xr-about-hero__footer {\n\n        flex-direction: column;\n\n        align-items: stretch;\n\n        gap: 16px;\n    }\n\n\n    .xr-about-hero__cta {\n\n        width: 100%;\n    }\n\n\n    .xr-about-hero__founder-note {\n\n        max-width: none;\n\n        justify-content: center;\n\n        text-align: center;\n    }\n\n\n    .xr-about-framework {\n\n        padding:\n            19px\n            14px\n            17px;\n    }\n\n\n    .xr-about-framework__top {\n\n        gap: 12px;\n    }\n\n\n    .xr-about-framework__top h2 {\n\n        font-size: 18px;\n    }\n\n\n    .xr-framework-item {\n\n        grid-template-columns:\n            24px\n            38px\n            minmax(0,1fr);\n\n        gap: 10px;\n\n        padding:\n            14px\n            0;\n    }\n\n\n    .xr-framework-item__arrow {\n\n        display: none;\n    }\n\n\n    .xr-framework-item__icon {\n\n        width: 37px;\n\n        height: 37px;\n    }\n\n\n    .xr-framework-item__content strong {\n\n        font-size: 12.5px;\n    }\n\n\n    .xr-framework-item__content span {\n\n        font-size: 8.5px;\n    }\n\n}\n\n\n\/* =====================================================\n   VERY SMALL MOBILE\n===================================================== *\/\n\n@media (max-width: 350px) {\n\n    .xr-about-hero__inner {\n\n        width:\n            calc(100% - 20px);\n    }\n\n\n    .xr-about-hero__title {\n\n        font-size: 25px;\n    }\n\n\n    .xr-about-framework {\n\n        padding:\n            17px\n            12px\n            15px;\n    }\n\n}\n<\/style>\n\n<section class=\"xr-about-hero\">\n\n    <div class=\"xr-about-hero__inner\">\n\n        <!-- =========================================\n             LEFT SIDE\n        ========================================== -->\n        <div class=\"xr-about-hero__left\">\n\n            <div class=\"xr-about-hero__left-inner\">\n\n                <div class=\"xr-about-hero__heading-block\">\n\n                    <span class=\"xr-about-hero__eyebrow\">\n                        ABOUT XINRANK\n                    <\/span>\n\n                    <h1 class=\"xr-about-hero__title\">\n\n                        We are XinRank.\n\n                        <span class=\"xr-about-hero__title-line\">\n                            A founder-led digital growth agency\n                            built to make brands\n                            <em>easier to find<\/em>,\n                            understand and choose.\n                        <\/span>\n\n                    <\/h1>\n\n                <\/div>\n\n\n                <div class=\"xr-about-hero__copy\">\n\n                    <p>\n                        We connect SEO, AEO, GEO, content, authority and web\n                        development into one focused approach to digital growth.\n                    <\/p>\n\n                    <p>\n                        Instead of treating every channel separately, we build\n                        around how customers discover, evaluate and interact\n                        with your business online.\n                    <\/p>\n\n                <\/div>\n\n\n                <div class=\"xr-about-hero__footer\">\n\n                    <a\n                        href=\"\/zh\/contact\/\"\n                        class=\"xr-about-hero__cta\"\n                    >\n\n                        <span>\n                            \u5f00\u59cb\u4ea4\u6d41\n                        <\/span>\n\n                        <span class=\"xr-about-hero__cta-icon\">\n                            \u2197\n                        <\/span>\n\n                    <\/a>\n\n\n                    <div class=\"xr-about-hero__founder-note\">\n\n                        <span><\/span>\n\n                        <p>\n                            FOUNDER-LED.<br>\n                            STRATEGY STAYS CLOSE.\n                        <\/p>\n\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n        <\/div>\n\n\n        <!-- =========================================\n             RIGHT SIDE\n        ========================================== -->\n        <div class=\"xr-about-framework\">\n\n            <!-- TOP -->\n            <div class=\"xr-about-framework__top\">\n\n                <div>\n\n                    <span class=\"xr-about-framework__label\">\n                        HOW WE THINK\n                    <\/span>\n\n                    <h2>\n                        One connected growth system.\n                    <\/h2>\n\n                <\/div>\n\n                <span class=\"xr-about-framework__code\">\n                    XR \/ 01\n                <\/span>\n\n            <\/div>\n\n\n            <!-- =====================================\n                 FRAMEWORK\n            ====================================== -->\n            <div class=\"xr-about-framework__list\">\n\n\n                <!-- 01 -->\n                <div class=\"xr-framework-item\">\n\n                    <div class=\"xr-framework-item__index\">\n                        01\n                    <\/div>\n\n                    <div class=\"xr-framework-item__icon xr-framework-item__icon--orange\">\n\n                        <svg viewbox=\"0 0 48 48\" aria-hidden=\"true\">\n                            <circle cx=\"21\" cy=\"21\" r=\"11\"><\/circle>\n                            <path d=\"M29 29l9 9\"><\/path>\n                            <path d=\"M16 21h10\"><\/path>\n                        <\/svg>\n\n                    <\/div>\n\n                    <div class=\"xr-framework-item__content\">\n\n                        <strong>\n                            Search visibility\n                        <\/strong>\n\n                        <span>\n                            SEO \u00b7 AEO \u00b7 GEO \u00b7 Local Search\n                        <\/span>\n\n                    <\/div>\n\n                    <div class=\"xr-framework-item__arrow\">\n                        \u2197\n                    <\/div>\n\n                <\/div>\n\n\n                <!-- 02 -->\n                <div class=\"xr-framework-item\">\n\n                    <div class=\"xr-framework-item__index\">\n                        02\n                    <\/div>\n\n                    <div class=\"xr-framework-item__icon xr-framework-item__icon--lavender\">\n\n                        <svg viewbox=\"0 0 48 48\" aria-hidden=\"true\">\n                            <path d=\"M12 10h24v28H12Z\"><\/path>\n                            <path d=\"M18 18h12\"><\/path>\n                            <path d=\"M18 24h12\"><\/path>\n                            <path d=\"M18 30h8\"><\/path>\n                        <\/svg>\n\n                    <\/div>\n\n                    <div class=\"xr-framework-item__content\">\n\n                        <strong>\n                            Content &#038; relevance\n                        <\/strong>\n\n                        <span>\n                            Search intent \u00b7 Topics \u00b7 Answers\n                        <\/span>\n\n                    <\/div>\n\n                    <div class=\"xr-framework-item__arrow\">\n                        \u2197\n                    <\/div>\n\n                <\/div>\n\n\n                <!-- 03 -->\n                <div class=\"xr-framework-item\">\n\n                    <div class=\"xr-framework-item__index\">\n                        03\n                    <\/div>\n\n                    <div class=\"xr-framework-item__icon xr-framework-item__icon--rose\">\n\n                        <svg viewbox=\"0 0 48 48\" aria-hidden=\"true\">\n                            <path d=\"M18 30l-4 4a7 7 0 0 1-10-10l7-7a7 7 0 0 1 10 0\"><\/path>\n                            <path d=\"M30 18l4-4a7 7 0 0 1 10 10l-7 7a7 7 0 0 1-10 0\"><\/path>\n                            <path d=\"M18 30l12-12\"><\/path>\n                        <\/svg>\n\n                    <\/div>\n\n                    <div class=\"xr-framework-item__content\">\n\n                        <strong>\n                            Authority\n                        <\/strong>\n\n                        <span>\n                            Backlinks \u00b7 Mentions \u00b7 Trust signals\n                        <\/span>\n\n                    <\/div>\n\n                    <div class=\"xr-framework-item__arrow\">\n                        \u2197\n                    <\/div>\n\n                <\/div>\n\n\n                <!-- 04 -->\n                <div class=\"xr-framework-item\">\n\n                    <div class=\"xr-framework-item__index\">\n                        04\n                    <\/div>\n\n                    <div class=\"xr-framework-item__icon xr-framework-item__icon--green\">\n\n                        <svg viewbox=\"0 0 48 48\" aria-hidden=\"true\">\n                            <rect x=\"8\" y=\"10\" width=\"32\" height=\"27\" rx=\"3\"><\/rect>\n                            <path d=\"M8 17h32\"><\/path>\n                            <path d=\"M18 42h12\"><\/path>\n                            <path d=\"M24 37v5\"><\/path>\n                        <\/svg>\n\n                    <\/div>\n\n                    <div class=\"xr-framework-item__content\">\n\n                        <strong>\n                            Digital experience\n                        <\/strong>\n\n                        <span>\n                            Web development \u00b7 UX \u00b7 Performance\n                        <\/span>\n\n                    <\/div>\n\n                    <div class=\"xr-framework-item__arrow\">\n                        \u2197\n                    <\/div>\n\n                <\/div>\n\n\n            <\/div>\n\n\n            <!-- =====================================\n                 BOTTOM\n            ====================================== -->\n            <div class=\"xr-about-framework__bottom\">\n\n                <span>\n                    CONNECT\n                <\/span>\n\n                <div class=\"xr-about-framework__progress\">\n\n                    <i><\/i>\n\n                <\/div>\n\n                <span>\n                    GROW\n                <\/span>\n\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>ABOUT XINRANK We are XinRank. A founder-led digital growth agency built to make brands easier to find, understand and choose. We connect SEO, AEO, GEO, content, authority and web development into one focused approach to digital growth. Instead of treating every channel separately, we build around how customers discover, evaluate and interact with your business&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-126","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"admin","author_link":"https:\/\/xinrank.com\/zh\/author\/admin\/"},"comment_info":0,"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/xinrank.com\/zh\/wp-json\/wp\/v2\/pages\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xinrank.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xinrank.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xinrank.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xinrank.com\/zh\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":4,"href":"https:\/\/xinrank.com\/zh\/wp-json\/wp\/v2\/pages\/126\/revisions"}],"predecessor-version":[{"id":227,"href":"https:\/\/xinrank.com\/zh\/wp-json\/wp\/v2\/pages\/126\/revisions\/227"}],"wp:attachment":[{"href":"https:\/\/xinrank.com\/zh\/wp-json\/wp\/v2\/media?parent=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}